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Ways to Use Social Media Advertising to Grow Your Business


Statistica reports that there will be more than 3 billion active social media users by the end of 2021. While the number is staggering, it certainly offers a lot of potential for digital businesses. Not to forget 3 billion means half of the world population. With that fact, it is obvious that digital commerce will only rise further.

How Can Fashion Brands Use Social Media?

Fashion industry has grown by manifolds in the past few years, especially after social media channels emerged and grew. Today it is a $2.4 trillion-worth industry.

We all see fashion posts on and off on social media channels. Top fashion brands like Macy, Gucci, Prada, and many others are going big on social marketing because:It generates revenueIt converts fasterIt helps engage usersIt keeps the digital engine running

If you are still not convinced how social media is changing the dynamics of fashion industry, then read on. With over 2 billion social media users as of the writing of this report, your customers are already lingering on social media platforms.

What does it mean for fashion store owners? It means that social media channels offer a way for you to market your products to a wider audience. Whether you are selling leather jackets or yoga pants, there is a market available on social media that you can easily use to double your sales.

Best Ways Fashion Brands Can Get More Sales through Social Media Channels

Take Facebook, Instagram, Twitter, YouTube, or any other platform. All of them have one thing in common. Attention. If you can get the attention of the users on these channels, there is no turning back.

Although the technicalities of getting attention will be different on these channels, however, the ways we have identified will work on all of them in the same way.Let’s read the top strategies that fashion brands can use to make it big on social media this year.

1. Make Your Fashion Posts Click

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According to Post Planner, currently, the biggest worry of social media managers is to improve the quality of leads they get from social media channels.

Moreover, Social Media Examiner’s 2017 report suggests that more than 65 percent of businesses on social media platforms want to generate leads. However they are not just interested in generating leads but qualified leads that can help them increase conversion rate and move the needle further.

A few businesses have cracked the code to getting it right on social media. One of them is the Macy’s. Take a look at how it markets its products on social media. All of these are impulse products, so people buy them in an instant.

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2. More Content = More Search Engine Rankings

Lyfe Marketing, a social media marketing agency, suggests that social media marketing can DEFINITELY impact search engines. It says that the traffic doesn’t directly impact the search rankings. Let’s say you market a product on social media, and then you see increased search rankings, it doesn’t happen that way. However, there is a direct correlation in the number of social signals and the ranking position of posts.

It means posts that rank well in social media tend to rank higher in search engines as well.

Also, yes, there has been a lot of debate on how social media can impact search rankings, but there are certain obvious reasons that back the fact. These are:Search engines index posts faster that are on social mediaSocial media posts get more authorityPosts on social media are more likely to get backlinks, which indirectly impact search traffic

3. Community Management Is the Key

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Social media offers a lucrative way for any brand to build a social media community. For instance, there are a dozen affiliate marketing forums. If you have an active affiliate program, you can go into these affiliate marketing communities and persuade them to join your websites. But you won’t just be persuading them to join you. You will have to look at their pain points. What are some problems that people are facing, and how you can solve them?

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Community helps people engage, interact, and feel connected. Majority businesses are not able to tap into community marketing on social media because they are too busy focusing on marketing rather than solving customer pain points.

4. Replicate Your Competitors

See how your fashion competitors are marketing on social media and then use the same tactics for your marketing. Burke Hedges of Copy Cat Marketing 101 says that the best way you can market your products better is by following how others are doing it, then replicating it, and doing it better than them. This is a plain and simple strategy, yet many are oblivious to it.

There are many tools you can use to know how your competitors are marketing their products, including Social Blade, Hootsuite, Sprout Social, and Sparktoro.

You can use these tools to learn more about how your successful competitors market their products. Even if you don’t have tools available, social media is transparent, and you can go to their pages and see the following:

  • What type of content they are posting
  • How much interaction they are getting
  • Are they responsive? Do they reply to each user
  • Are they active on social media communities
  • Do they form a partnership with other pages on social media
  • Do they run their own community pages
  • How much informational content and how much promotional content do they post in a month

5. Focus On Influencer Marketing

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One of the best ways to get more sales through social media is by using influencers. Influencers are celebrities on social platforms. They have thousands of followers. Most of them are willing to promote other products for a small price. If you can get some of these influencers to promote your products, you will have more orders coming to your website. Also, you can place native advertisements on influencers’ feeds.

Influencer platforms such as Grin and Buzzweb can help you find relevant influencers for your website or ecommerce stores. These platforms allow you to find the most suitable influencers based on their follower count, engagement rate, and niche.

6. Establish Your Fashion Brand as an Authority

Last but not the least, the best way to win BIG on social media is to establish your brand as an authority. This means your page should be the go-to resource for every question related to the pain points you are trying to solve. Look at how Leather Skin Shop, a leather jacket brand is giving tips to people on how to measure yourself at home on its Facebook account.

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When your page receives more traffic, it will eventually lead to more traffic on your website and then more sales.

How to Get Success in Affiliate Marketing #Workfromhome

Affiliate marketing is online performance or commission-based marketing in which a Web publisher is rewarded for promoting another business’s product or service. The publisher is an affiliate of the merchant and earns a commission on sales or other actions that result from traffic sent from the publisher’s website to the merchant’s. Usually the merchant provides the affiliate with a specially coded link for visitors to click, which registers the user as coming from the affiliate site.

  1. Choose a Niche

According to Tiffany Lambert, an experienced affiliate marketer who teaches newcomers to the business, picking the right niche to promote is the most important step. Choose a topic you enjoy, know a lot about or want to learn more about, as you will need to provide a lot of content about it over a period of time. You may also want to promote both digital and tangible items, and if so, your niche should have both types of product available.

2. Find an Angle

Make your website stand out by choosing an angle or slant within your chosen topic. For example, if you decide to promote kitchen equipment, you may angle your site toward singles or you may choose to review only a specific type of equipment such as juicers. Another option could be a “Top Ten” site covering the top 10 products of each type. Search engines tend to treat affiliate sites that are tightly focused as more authoritative and useful than general sites.

3. Select Products to Promote

Where possible, recommend products you know, like and trust. If you have no direct experience in the topic or with a particular product, research it thoroughly and read user reviews and feedback. Aim to write reviews that are useful and thorough and help the reader make a decision about which product to buy. Include some personalization and personality in your reviews and if possible add an original photo or a video of you using the product. Note that Federal Trade Commission regulations require you to disclose your affiliate relationship and that you will be paid a commission if a reader buys something through your links.

4. Build Traffic

Use social media to find and engage your audience and lead them back to your website. Create a page or group on Facebook and stimulate discussion around your topic. If your niche lends itself to regular updates, consider starting a newsletter and putting a form on your website where visitors can sign up to receive it. Contact your merchants’ affiliate managers and get to know them; they can help you optimize your site and provide advice and feedback.

How Affiliate Marketing Can Boost Your Tech Startup’s Revenue

Entrepreneurs running a thriving tech startup business know there’s always more they can do to make the business grow. One way is by finding or creating new revenue streams that complement and expand the startup business you have by offering more value to your customers.

That’s where affiliate marketing comes in. Affiliate marketers can generate revenue for referring new customers to other businesses through tracked links in online content. And it’s not just small and medium-sized businesses that can earn money from it. Startups can use affiliate marketing to create alternate revenue streams to grow their business without investing in new product development, production or logistics.

No matter your size, if you’re a tech startup looking to add a new revenue stream, it’s time to consider taking advantage of affiliate marketing.

Save Time And Effort

When you participate in affiliate marketing, you’ll save time and effort because you won’t have to invest anything to create the products or services you’ll be marketing; they already exist. If you join an affiliate platform that gives you access to a variety of programs, you’ll increase your ROI and savings even more because they handle the program administration, product vetting and technical management of all the advertisers they promote.

You only have to invest time upfront to research the products and services to make sure they align with your startup’s vision and product line, which is a lot less than if you ran your own affiliate program. You’ll also need fewer employees to do the work since the bulk of it is managed by the affiliate platform or program you’re participating in. Your hard-working employees will be free to concentrate on your core tech business while you generate additional revenue by participating in someone else’s affiliate marketing program.

Earn More Money, Faster

You’ll be able to start generating revenue faster than most affiliate marketers because you’ve already built a relationship with your audience. That’s the part of the process that holds back others from making money through affiliate marketing, but you’ll be ahead of the curve. You’ve already built a solid, ongoing relationship with your customers and audience.

No Cap On Earnings

Not only that, but there’s no limit on how much your startup can earn as an affiliate marketer because the product owners want to make as much as they can, too. Digital products and services typically offer higher payout rates because of the low cost of production and delivery, but it depends on the program.

Once you start earning, you’ll want to track your stats and revenues to see which ones work best for you. Make sure to track how you’re promoting the programs, too, and discover which channels work best for your audience. For example, an affiliate link in a blog post may work fine, but a webinar demoing how to integrate the affiliate product with your startup service may earn more. It depends on your marketing channels, your customers and audience, and how you align the affiliate program with your efforts. Run a few tests to see what works best, and then change tactics accordingly.

Fast Payouts 

The most significant benefit might be that many affiliate programs pay out quickly and regularly, so your startup won’t have to wait long for the revenue stream to start earning. That said, programs do typically have a minimum amount you have to make before they pay out, which may impact your bottom line if you’re counting on a set amount every month.

Deepen Relationships

Your startup will become a more trusted resource for your customers and audience because you’ll be recommending products and services that will help them, too. You’re giving them more value by seeking out, reviewing, and recommending these additional products or services. Research the products thoroughly first to make sure they’re complementary to your startup and will add value to your customers’ experience with your own products.

For example, you could recommend your web host, any SaaS or cloud tools you use to make your workday easier, your technology supplier’s products (if they have an affiliate program) or anything else you think would complement your own products.

Affiliate marketing can be an easy way for tech startups to generate passive revenue and maintain cash flow without much risk. All it’ll cost you is your time because you already have the audience and relationships built with your customers. With a little time invested upfront and minimal hours to maintain it, affiliate marketing can be a lucrative way to generate revenue for your startup.

Bottom-line

The best way to market on social media is to understand the gaps that your competitors are not filling. When you have found those gaps and covered them, it is just a matter of time before people will start coming to your page. They will understand that you are an authority and will eventually trust you. So you can easily market your products and promote your offers.

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