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This will help you market your product online in 2020


We all dream of marketing a product with no resistance or objections whatsoever on sales calls. Imagine a potential client being thrilled by the chance to work with you or purchase your product, rather than meeting you with objections. Imagine having a truly irresistible product or service that closes the deal at higher rates than you’ve seen before. With an increasing number of online companies, reaching customers becomes harder which is why promoting it in a way that stands out from the competition is essential especially when providing to a market where the products of companies are similar.

There’s a common misconception that irresistible is a term only reserved for cutting edge inventions or brand new innovations, but an irresistible product simply means that a customer or client can’t resist it.

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One of the crucial factors that can make or break a product promotion is its social media presence. You can either do it only for a single product, or choose to build your overall brand presence with social media. But no matter what you opt to do, one step you must consider is versatility. Every social platform today has its own pros and cons. In fact, every platform has its own strategy when it comes to being a marketing channel for lead generation or customer acquisition.

I recently discussed this with Sabri Suby, who is the head of growth for marketing agency King Kong. His company specializes in helping companies get new customers, so we sat down to talk about the best ways to make your product irresistible and keep a steady stream of customers coming in.

“Sales and marketing comprise 80 percent of business,” Suby says. “Which means you must remove the standard resistance creators from your offering to attract clients.” Whether it’s pricing, proof of concept, a saturated competitive landscape or ambiguous results, getting to the heart of why your current offering isn’t flying off the shelves is a great first step. Then, consider these following ideas for making your product truly irresistible.

1. Highly specialize your product or service

sell your product online with clickfunnels

Suby believes that one of the reasons King Kong has been able to stand out is by talking actual dollars and ROI in discussions with clients, which is unusual. It’s critical that you know what makes your product or service different and how this difference helps to better serve the customer. Leslie Ye writes that the most common variations of sales objections include “We’re already working with another vendor,” “I’m locked into contract with a competitor,” “I can get a cheaper version somewhere else,” and “I’m happy with your competitor.” Because many sales objections include the mention of another company, it’s vital to become a standalone from your expertise and experience.

The best way to outperform the competition and create an irresistible product is to be the very best at what you do, and do it publicly. This will likely mean narrowing down what you focus on more than you’d like at first. But because there is so much competition in generic industries like social media management and copywriting, for example, it’s important to get incredibly specific on who it is you serve. Social media management for sports companies or copywriting for monthly update newsletters are far less crowded spaces. Over time, you’ll become the go-to for that niche specifically, and then there won’t be any competition.

2. Attach payment terms to KPIs

One of the strongest objections to paying for a product is wondering how well it works — even if there are plenty of testimonials and case studies available on your website. If a potential customer is on the fence about how well your product or service will work for them, they’ll continue to look for reasons not to invest. This can be frustrating when you’re depending on the money, especially when you’re first getting started.

Suby knew sales, but he still ran into one major issue when he tried to grow his business: Many other agencies were charging high prices with ambiguous metrics for success. So Suby decided that rather than charging his clients then going after the KPIs to make them successful, he wouldn’t make them pay until his agency hit those target metrics for them. “That meant the team was working for free, and we were sticking out our necks for the clients,” Suby says.

After all, it’s not that clients don’t want to pay — they just don’t want to pay and be disappointed with the results.

3. Drum up a sense of urgency. 

Once examples of ROI have been set and payment terms are attached accordingly, there’s one more form of resistance that often strikes right when you think the sale is about to close: the “I’ll get back to you next week.” If the potential client or customer isn’t acting immediately, there’s still some type of resistance — even if it just seems that they need to talk it over with their business partner first. In this case, say something like, “I understand, but I will let you know that the pricing I offered you is on the tail end of our current promotion and will increase by 30% at the end of the week.”

Suby has drummed up this sense of urgency with King Kong’s clients, and it’s worked so well that they actually have a waitlist of clients waiting to work with them. This waitlist plays into the urgency, too. Once they’re off the waitlist, there’s an urgent push to purchase right then.

The same can be done for online sales. In an article for CXL, entrepreneur Marcus Taylor shared the results of a split test he performed in pricing methods. One page simply showed the current discount, whereas the other showed the discount with a big red clock counting down from twenty minutes. Taylor recognized a conversion rate for the countdown page that was three times that of the page that simply stated the discount.

So, before you dive into this side of online marketing, you must learn the way each channel works and start activities accordingly. Every platform need not be equally important for your product promotion, but you can always make the most of them. All you will need is a proper strategic plan that will help you decide which one works and how.

In this post, we’ll look into some of the most popular social media channels every e-commerce store can look into for promoting its products. Some of them might seem very familiar to you, while some others might seem like whole new avenues for exploration. Either way, the purpose of these platforms as it relates to e-commerce is to help you succeed in business with better outreach and customer acquisition.

Facebook

By now, nearly every online business owner knows the capacity of Facebook when it comes to user acquisition and retargeted ads. The entire ad-management system created by Facebook allows detailed and exclusive access to its massive user base for marketing. In order to master the strategies, you need to learn more about how its ad platform works. You can learn through Facebook’s Business Manager knowledge base resources, do an online search or take a course to learn about Facebook ads. This is important because Facebook is possibly the most crucial platform for product promotion. By learning the correct strategies, you will be able to master those ads in no time.

Now, when it comes to maintaining a Facebook page for your promotion, it is important to update your bio and have a proper profile set up to make it look credible. Your post frequency shouldn’t be too often, but it should be regular to grab maximum attention. In order to spread the word, you may have to A/B test different ad strategies to make it work.

Twitter

Twitter, on the other hand, is a platform that focuses on frequent updates in the form of tweets. Following and getting followed by people is a more active feature on Twitter as compared to Facebook. So, in order to build your Twitter presence, you will not only have to post regular content in higher numbers than on Facebook, but you’ll also need to participate in discussions that happen on Twitter. The more you interact with other profiles, the higher your chances of getting reliable followers.

Pinterest

If your product is design-based, Pinterest is the go-to platform for you. You can easily use this platform to promote your product, but in order to do so, you have to create your own boards and show your field of interest. By using free online image editing tools, you can also customize the images you post on Pinterest. This will help you give your images a brand-themed appearance.

Instagram

instagram-influencer

After Facebook, if there is another platform that you can focus on with ads for your product, it has to be Instagram. This visual platform has been making it easier for brands to create their profiles and use a variety of platform features to promote their product. From doing normal product posts to stories or going live via Insta Live, you can do so much to create a versatile marketing approach with Instagram.

Tumblr

For those of you who have products that target a younger audience base, you can try Tumblr for promotion. Having a large percentage of teen users, this platform entertains different types of posts. You have to be extremely creative with your content to make it stand out on Tumblr.

Quora

Quora

Product designs are not always based out of someone’s imaginary idea, but rather out of genuine problems that happen around us. To make sure you’re visible to those who have similar problems that are being resolved by your product, you need to be on Quora. This platform will help you respond to people who are looking for products like yours. All you have to do is search for keywords relevant to your product and work accordingly.

If you’re the very best at what you do, you prove skin in the game to the client by putting the money on the line, and a sense of urgency causes them to act now, then congratulations — you have a truly irresistible offering. Rinse and repeat these strategies on your services and products as needed.

Reddit

Lastly, Reddit has been a platform for getting the word out for quite some time now. But the only issue that marketers face while using Reddit is its authenticity. Reddit doesn’t entertain salesy comments, which is why you have to be very sure before you pitch your product in a thread. It should be looked upon as an indirect channel for marketing your brand.

Search Engine Optimization or SEO

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SEO – search engine optimization mindmap on napkin with cup of coffee

Having a website, even with a mobile version, is not sufficient to attract online customers. In order to be visible, it needs to appear on the first pages and lines of search engines. For this purpose, they need to be optimized based on the searches of people. The Search Engine Optimization or SEO process can help a company increase its visibility on the Internet.Social media is the most important channel to reach young audiences. Facebook and Instagram are the two most used social media channels, however, when promoting a business for online clients on these websites, content is what makes the difference. Time, regular posts of high-quality content and attention to the newest trends is what makes a page or account to generate profits and attract clients in the online environment.

The tools available for attracting clients online are quite a few and choosing the right ones is very important. However, through having a website, a business owner can build around to create an identity and later a brand.

Having said that, I know there are many platforms out there that can boost your e-commerce brand. As of now, these stand out, but you never know what will spring up next.

Share your thoughts in comments sections. Take care

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