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How to Increase Website Traffic During This Pandemic


The effect of this coronavirus pandemic on businesses all over the world cannot be overemphasized. To curtail the rate at which this virus spreads, governments in many countries put a temporary restriction on movement. This restriction has impacted both offline and online business activities.

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If your company’s website traffic is dwindling, don’t despair. A decline in your daily visitors does not mean the number of searchers online has declined. It’s quite the opposite. According to Internet World Stats, on March 3, 2020, the number of internet users was estimated to be more than 4.5 billion. This is largely due to the heightened number of COVID-19 infections and the massive migration of workers and students online.

So how can you get a significant part of these users to your website and promote your products or services to bring in more sales this season? The solutions aren’t far-fetched. Here are some tactical ways to get traffic to your website fast. 

Carry out deep keyword research before you create your blog content

Creating content with no audience to read it is no different from a man beating a dead horse. Thankfully, keyword research has given smart marketers an opportunity to channel their energy.

Keyword research involves looking for trending keywords or phrases which are less competitive. By trend, I mean topics that most internet users currently search and talk about. And in terms of competition, these are low competitive keywords that will be very easy for you to rank your company’s website on Google’s top pages. 

You can carry out keyword research using Google Trends to see search terms that have a high volume this period. There are also free and paid keyword research tools you can use. In line with that, there’s Twitter, Reddit, and other top social media pages to use in your quest to discover potential keywords. Twitter, for instance, shows topics or hashtags that are trending.

Let’s say you’ve found trending long-tail keywords — which are easier to rank — such as “coronavirus symptoms day by day” or “coronavirus death toll.” How in the world can you target either of these? If your company’s website is centered on affiliate marketing, you could target “[products] to detect coronavirus symptoms day by day.” And if you’re running an entertainment blog, your target keyword could look like this: “best songs to take your mind off the coronavirus death toll.” Related searches on Google can also give you a good idea of similar search terms to incorporate into your next blog content.

Engage in social media marketing

social media marketing

While Google, Bing, and other top search engines are good sources of traffic, it may take days for a new and updated post on your website to get high rankings. There are also on-page and off-page SEO techniques to implement. So while you get things in place, take advantage of top social media pages like Facebook, Twitter, and Reddit for traffic. Thousands of users log into these platforms daily as a source of reliable information. Reddit, for instance, revealed that its traffic increased by about 20-50 percent to certain subreddits in March 2020, around the same time coronavirus became a global pandemic.

It’s important to actively promote your company’s website on social media. And remember, promote using trending terms to get the highest number of clicks. It might be wise to hire a social media marketer who will share your website’s links and respond to users’ queries accordingly. Ads can also be run on Facebook to push your website right to your target audience.Build quality backlinks

Actually, it doesn’t matter what industry you’re in, building quality backlinks takes time, dedication, and patience. Backlinks improve the page authority (PA) of pages on your site and increase page rank on Search Engine Result Pages (SERPs).

Build high-quality backlinks from websites that are similar to yours especially if they have high Domain Authority (DA) to get the best results. However, exercise caution to ensure you are not building these links too fast or coming across as spamming. Google will sandbox your website. 

Email marketing

best email marketing platforms 2020 free

Now’s the time to make the most of those emails you’ve amassed. Use them to drive more traffic to your website. Sending timely updates to your customers via email to keep them informed of your existing or latest products and services. A 2015 survey revealed 82 percent of B2B and B2C companies use this strategy. Another study showed email has three times the number of active users than social media.

Take the bold step and draft interesting content that can be used to redirect customers to your website. Think of it this way, if the same promotional email was sent to you, would you click on it? It’s also smart to create a schedule of when these messages should be sent. Space them out as to not overwhelm your target. You don’t want the emails to be redirected straight to the spam folder.

Giveaways or contests

One more way to drive massive traffic to your website is giveaways or contests. People love freebies, and that’s why you’ll be attracting visitors to your site by offering free incentives. It will encourage shoppers or potential customers to get to know your brand. There’s also the word-to-word marketing you stand to gain.

 How to Make Visitors Spend More Time on Your Website

Attracting visitors to your website is half the battle. It doesn’t make too much sense when people enter your site and then leave it after a minute. Such visits cannot bring revenue or increase brand awareness — neither users make purchases, nor they see enough content or remember about you an hour later.

As a website owner, you want them to get hooked, explore your offers, and finally — opt for your products or services. Gladly, there are some simple website tricks to keep visitors longer. And the best part – these techniques work for every type of resource. Let’s discuss them!Reasons to Increase the Average Time Visitors Spend on your Website

The key reason to encourage users to stay on your site for longer is obvious: the chance that they will purchase your goods increases — more time, more conversion. And, of course, SEO strategies aimed at prolonged user sessions improve your Google ranking.

As a rule, people leave for the following reasons:

  1. Your site is too slow
  2. The content is not interesting/useful/engaging
  3. Design, fonts, and overall outlook of the page is poor
  4. Exploring your website is not convenient
  5. Your site is not mobile-friendly
  6. They cannot find answers to their questions
  7. There are structural errors, 404 pages, and other troubles that spoil the user experience.

Google and other search engines penalize websites that have such problems and what is even more frustrating; users do the same. They simply leave, never come back, avoid buying, and bounce. This way, you lose traffic and sales.What is a bounce rate, and why should you care?

When a user enters your site and then closes it immediately without taking action, it is called a bounce. Bounce rate is a term in web analytics that indicates the percentage of visitors who left the website within seconds. The higher the bounce rate, the worse it is for Google statistics. Bounces are considered the fourth most important ranking factor. What more, if a user closes the site right away and doesn’t visit at least one additional page, Google perceives the resource as not very useful.

You can track the bounce rate of a separate page, segment, or entire website. For e-commerce sites with blogs, segmented analysis is more appropriate. The reason is that the informational and commercial pages usually have a different bounce rate.Metrics: are they too high?

The metrics are always individual – they depend on numerous factors, like business type, niche, etc. Some websites can function properly with a 50% bounce rate; the others – cannot. To find out which rate is acceptable for your particular service, you should analyze the average bounce rate of your niche and consider these numbers as an orienteer. In case your bounce rate is higher than your competitors’, you should try to decrease it.How to measure time spent on the website?Both bounce rate and on-site time can be measured with free tools like Google Analytics or WordPress plugins.

1. Google Analytics

Millions of web owners and SEO specialists prefer Google Analytics to find out how much time users spend on their resources. With this tool, you can view information about all aspects of users’ behaviour, including session durations. There are numerous instruments and dashboards for tracking, analysis, and other details here. All of them are extremely useful, but if you are new to SEO, they might be a bit overwhelming. If you feel lost – read guidelines and tutorials from Google.

2. WordPress

If you use the WordPress sample for your website, then the analysis of users’ behaviour might be easier. There are WordPress plugins that use Google Analytics dashboards for WordPress like Analytify or WP Statistics.Tips to Keep Visitors Longer on your Website

Finally, let’s discuss how to minimize the bounce rate and keep visitors longer on your website!

Here are some practical tips to try:

Make your content more engaging

This might sound a bit wacky: just go and make your content perfect! Do it! Well, you must be totally aware that great content is necessary. To increase theThis might sound a bit wacky: just go and make your content perfect! Do it! Well, you must be aware that great content is necessary. To increase the average time spent on site, try to provide users with something they are looking for. Make your text not just descriptive, but captivating. Write product descriptions that are not just promotional but informative or story-like. Use engaging headlines to encourage clicks and write extended texts to keep users reading. People love useful articles and stories!

Don’t restrict yourself to text! Create infographics, add videos, images, and photos. Media gets more attention than text, and your readers will surely spend more time on your site being charmed with a beautiful clip or visual product description.

Take care of the mobile version

You must be aware that mobile websites and applications become more and more popular among users. Making an online purchase with the help of a small screen can be challenging in case a website doesn’t have a well-done mobile version. When users try to open your site on the mobile phone, and it fails to function correctly, they will bounce off immediately. As a result, the average time spent on a website will decrease significantly.

Mind the speed of your website

Indeed, most users won’t stay on your website for more than a minute in case the page-load is too slow. There are too many alternatives (your competitors) out there; it is much easier for your potential buyer to find another similar site.

If your pages are stuffed with large pictures, interactive elements, and moving visuals, they may load slowly. As we have already claimed, media elements are captivating and may increase users’ average time on the website. However, they can also be too heavy. Try to find the balance and avoid overloading your site. Optimize your imagery, and keep it lively, but not too heavyweight.Make links and navigation convenient

Make your website easy to browse. The links should be user-friendly and interconnected. Implement breadcrumb navigation into your site and make sure to add backlinks to relevant content or landings. This will allow your readers to travel around your resources and do detailed research viewing your products.Maybe it’s time to redesign your site

Bouncing unavoidably happens when your website is not catchy enough. Just imagine that someone enters your shop, looks around for a second, and runs away. This is what happens when your design and user experience is a bit… lame.

Maybe, it is time to stop using stock photos? How about the annoying pop-ups? Are the fonts and typography readable? Take a critical look at your website and give yourself an honest answer if you really like how it looks and feels. If not – then the time has come to change something. Or everything! Remember, if your design is painful for users, their first time will surely become the last time.

Make your CTAs personalized

It is not easy to make call-to-action (CTAs) messages truly original. Is it even possible to invent a more engaging way of saying “read more” or “click here”? Still, such wording can sound pretty robotic and not very motivating. In most cases, users don’t feel anything when they read such cold and senseless CTAs. Try to make them more emotional and urgent. You can be even a bit manipulative here. Just a bit!

Some users are too lazy; the others are in a hurry or just cannot find the answer to their question. Don’t let them leave your site in frustration! They might be experiencing a problem and need some help. Use leading live chat software to put an online messaging module on your website and get someone to support your visitors. Online chatting will prevent an unnecessary bounce off and will surely increase the time users have spent on your resources.

Fix mistakes and broken links

Your users prefer moving smoothly through the endless chain of links instead of experiencing a dead-end. Broken links can be extremely frustrating! They spoil your SEO as well as user-experience. Don’t annoy Google bots as well as your potential buyers – fix the broken links and let them enjoy a long and fruitful journey.

Locate a search bar on every page

The search bar should appear on every page of your website to allow visitors to find what they need immediately. When it comes to the location of a search bar, it is better to place it like everyone else – in the right upper corner or the middle of a page. People are used to seeing the search bars there, so you should follow the general “convention.” In case you don’t locate the search bar there, visitors will think that your website doesn’t have it at all.

Improving the way your website feels and looks will definitely make users stay with you longer. It is essential to get rid of all obstacles first and then optimize and improve the existing features. Make sure to fix the broken links, speed up the loading time, improve navigation, and design elements. Take care of such helpful aspects as live chat, search bar, and mobile version of the site. Remember that your main aim is to be helpful – this will attract customers and make them interested in your offers. Provide useful and entertaining content that looks great to captivate users’ attention.

Mind the aspects highlighted above, and your metrics will surely get better. When the site is nice, clear, helpful, and convenient, users stay there for longer. Google ranks the websites considering user experience and convenience, so the better site you have, the higher position you will take. Everything is interconnected!

To begin, set a budget on how much you’re willing to spend and how much return you expect. Let’s say you run AdSense ads. You’ll need to know if the traffic at the end of the day will yield a good enough conversion to make up for the expenses — and just maybe leave you some profit. Likewise, you need to know the potential for a product or service to be purchased for every 10 or 20 people that visit your website. This means that you have to offer these freebies to people who are interested in your product or niche for the best results.

Conclusion

Working from home can become something to look forward to if you can drive significant traffic to your company’s website. It should be easier now that you know how to increase your website traffic through Google and social networking sites. Whichever route you take will attract potential customers to your site and increase your income — even in the face of a pandemic.

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