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How to Build A Small Business Website with WordPress In 2020


In today’s fast-paced world, the website is imperative for every business whether small or big. Why? It enables business owners to tell more about their business to the customers! 

How to Build Small Business Website with WordPress in 2020

Nowadays, the modern generation likes to spend more of their time online and by creating a website you can increase traffic to your website and can attract users towards your website. Thanks to technology! Creating an attractive website is quite easy and it’s not tough like as it was in the past.

WordPress is quite simple to use as well as it enables one to create simple as well as complex websites. The best thing about it is that it has beautiful themes by which one can easily create an attractive site. Also, it has a huge collection of plugins.

If you want to make a simple and appealing website with an incredible structure then WordPress, no doubt, is an ideal option to go for. You can discover all the necessary resources to build a professional and attractive business website likes Themes, Plugins etc

we will talk about how to build a website of the small business with WordPress.

Let’s get started!

business website

You have to think about a good domain name and after that buy web hosting. Choosing a domain name, no doubt, is quite difficult but not impossible. You can easily check the availability of it through domain registrar that you will use.

On the off chance, if the domain name that you are thinking has already registered then you have to show your creativity in thinking about some other name. After that, you have to purchase the web hosting for the business website. 

SEO and keyword research 

SEO and keyword research

The second step is to discover what your clients actually look for. Make use of tool Google Adwords Keyword Planner. By utilizing this tool, you can create a big list of some common keywords as well as their month to month search volume. 

You need to target those keywords that match well with the products and services you give. 

After knowing what keywords the audience that you are targeting are searching for, you can easily decide what type of content you actually want. Try to create sufficient content in order to target all keywords that you feel are pertinent to your business. 

Don’t include only text in the content its vital to make use of different kinds of media to attract the attention of visitors. Your business website can incorporate video, images, podcasts, articles, infographics, testimonials and so on. 

In case, if you feel that you won’t have that much ability to compose an attractive and informative content for the website, at that point you can hire a good copywriter. 

You need to target those keywords that match well with the products and services you give. 

After knowing what keywords the audience that you are targeting are searching for, you can easily decide what type of content you actually want. Try to create sufficient content in order to target all keywords that you feel are pertinent to your business. 

Don’t include only text in the content its vital to make use of different kinds of media to attract the attention of visitors. Your business website can incorporate video, images, podcasts, articles, infographics, testimonials and so on. 

In case, if you feel that you won’t have that much ability to compose an attractive and informative content for the website, at that point you can hire a good copywriter. 

Designing with wire-frames

Designing with wire-frames

Now you have to determine the look of your website. The wireframe is that stage where as a business owner you have to decide the way you want the content to spread on the site pages.

There are numerous tools that you can utilize for this. Or you can also use pen as well as paper to outline how you need your complete site to look.

If you are out of ideas then you can check competitor’s website too. In this stage, you have to decide where you want to place contents on different pages. 

Branding and style guidelines

Branding and style guidelines

After making wireframes, you have to characterize how the components can be styled that are inside those wireframes. There are numerous areas that you can incorporate inside the style guidelines; typograph, colour palette, imagery, iconography and spacing. 

Installing WordPress plugins

WordPress plugins

There are numerous plugins that you wish to utilize on the website. These all plugins help optimize the website for search, enhance performance as well as help with boosting security. The plugins that you must install are WPMU DEV dashboard, SmartCrawl for the SEO, Defender for security, snapshot for simply backing up the website, WP Smush Pro for optimizing images and much more. 

One of the simplest ways by which you can build a website is with Beaver builder, Divi Elementor and so on. You will be able to create enough layouts by using these. If you really wish to save your much time in building a business website try these without giving a single thought. 

Tracking users with analytics

Tracking users with analytics

Before launching the site, you must follow where the users are actually coming from as well as the way they are drawing in with the website. This will enable you to adjust the website by recognizing the pages that are not performing well, advertising channels in which you must invest and much more. 

The analytics platform is simply free, gives extensive information and installing it is also quite simple.

 

Launching and promoting the website

Launching and promoting the website

The website is prepared to launch now. In case, if you prefer developing the website locally then you have to transfer the final theme documents as well as a database to the online web hosting. One can easily do this either utilizing plugins or simply manually. 

Also, it’s important to promote your business website. But how you can do that? Have a look at some ways!

Business cards: Add your site’s address on the visiting card so as to promote the website. 

Local advertisement channels: You can make use of local advertisement channels to promote your business website. For example, in case of restaurant advertise it on TV channels. 

Social media promotions: Create a page of your website on Facebook. This is a perfect way to attract many customers. 

Ideas for Small Businesses In 2020

Choosing the right idea is one of the key factors of business success. The right idea is the one that corresponds with market demand, niche availability, actions of direct or potential competitors, and your expertise and interests. Here is the list of seven online business ideas that promise a good revenue and steady growth in the next couple of years.

skillshare-for-free-in-2020-get-it-here-justdiy

There is no secret that information and knowledge became the two most important resources in the 21st century. There is a rapid growth of interest for self-education and various courses. People mostly look for online education which is easier to fit in their busy schedule.

It’s projected that online education industry will soon cost $20 billion a year.

Starting your own course does not require any special skills or equipment. All you need is your expertise in a particular area and an ability to produce a series of video, audio, or text lessons on a specific subject. If you are a social media expert, launch your course on starting on Instagram or improving conversion rates. If you are a fitness trainer, make a series of video-lessons for training at home. Intensive quick workouts are especially popular in big cities where people don’t have enough time for visiting the gym but want to stay in good shape.

The same applies to any professional from a cook and financial expert to a law adviser and copywriter: if you know your subject well and can share some pro tips, your course will find its audience. To start my company, LinguaTrip.com, I followed my passion for studying foreign languages, and now we have over a dozen online language courses as well as private consultations via Skype.

The main challenge of launching your online education business is that you will enter a highly competitive market. Nowadays, almost every blogger has their own course. To attract your first clients and stand out of the crowd, you will have to invest some money in ads and paid social media. Word-of-mouth may work but only after you deliver the course to the first few clients.

To launch a successful course it’s not enough just to present valuable information in a cool way. It’s also important to promote your product, placing it on the right platforms, reaching the right audience with ads, and providing timely customer support to existing and potential clients.

If you feel that you have good project management skills and sales acumen, you can consider starting an online course management agency. Your potential clients are all creators of online courses, and your value for them is the promise of better conversion with less headache. You don’t need any specific background to start but it will be great to familiarise yourself with existing online education platforms where the courses can be published as well as looking into the successful marketing cases from top business bloggers. See how others manage their product, learn the best strategies, and offer your clients the same services.

Promoting the service or product online becomes a problem not only for young educators but also for many other brands and companies. The algorithms of Facebook and Instagram change all the time. Young people abandon the major social media in favor of newer and trendier platforms and services (a recent rise of Tik Tok is just one case out of dozens). Plus, there are blogs to write, emails to send, a website to update, and ads to manage. Many existing marketing agencies do not manage to keep up-to-date with all these changes and offer their clients very basic and inefficient services. There are numerous pages in their reports and no real conversions.

That’s where you can step up. Offer to market outstanding SMM services and choose it as a specialisation, if you know what’s the next big thing on Instagram and how to grow the audience organically on YouTube. Learn everything about creative advertising and approach the clients with original ideas for their online promotions to replace boring banners and clickbait posts.

Even better if you can lead the funnels agency. Sales funnels are the hottest deal at the moment: a decent funnels expert charges a few hundred dollars per funnel, and the demand significantly exceeds the offering.

Study the subject, team up with a designer and a copywriter, and go ahead, offering creative and modern marketing solutions. Get a couple of big clients on board, and you will see a queue of other customers interested in your services.

If you don’t feel like learning a new skill and exploring these new business areas, create a small business with the traditional model: sell goods via Amazon.com. Why should you sell on Amazon? Because it’s much easier to get your first clients on this platform rather than driving traffic to your own website.

It’s not even necessary to produce your own goods: just look around for an interesting partner. For example, one of my friends discovered a great face masks’ brand during his vacation in Korea. He visited their factory and placed a big order, purchasing the masks about $1 a piece. Back in the USA, he set up an Amazon shop and now sells these masks for $15 a piece. What a profit!

Amazon is a great platform to start as it helps you forget about complicated logistics. It has its own storage units where you simply rent a space and they take care of deliveries. All you have to do is keep your Amazon page updated, promote your goods actively, participate in Amazon’s marketing campaigns and seasonal sales, and collect positive reviews from your customers. Don’t expect that your business will work on its own, but believe me and thousands of other young entrepreneurs, it’s much easier to start an online shop on Amazon than trying to build your own shop straight away.

Another rapidly growing market at the moment is rentals. People like renting everything from evening wear and party props to cars and bikes. The latter — bicycle and scooter rentals — has been trending in Silicon Valley and major US cities recently. This market has shown 73% growth in the last 10 years.

Try starting with a small shop, build a good online presence, use ads with geolocation targeting promoting your business to locals, and it should work out. With growing trends of ecological living and conscious consumption, people prefer to rent instead of buying so there is a good chance that bike and scooter rentals will keep growing in the next decade all over the world.

If you are a photographer, videographer, animator, illustrator, or any other kind of visual artist, you can build a business on selling your content. As I already explained above, marketing gets more complicated and marketers have less time to produce their own content. That’s why they are happy to buy visuals for their campaigns from professionals. Going online gives them more choice as they can look for an interesting artist anywhere in the world.

A good platform to start is Shutterstock where you can set up your page, upload the content and get a commission from each download of your files by users of the website. There are many more specialised stock platforms out there, so if you focus on a particular type of content or specific themes, try to find the niche stocks where your potential clients go. Then keep managing and promoting your accounts. It’s almost the same as having your own online shop but instead of physical goods you sell your artwork. As in the case with Amazon, using stock platforms makes your life easier as they take care of bringing clients to you.

To start an online business you do not have to invent a brand new concept. Moreover, you can just turn your brick and mortar business into an online enterprise. For instance, you can offer accountancy and financial services online. It allows you to find clients from other cities, regions, and even countries. It makes your services more convenient to use for busy businessmen and professionals who have no time to visit your office and may struggle to fit your meeting in their schedule.

Some services, such as cooking or cleaning, require your physical presence at the client’s site. However, you can move your office into online space, making it easier for a client to find and book your services. When the scale of your business grows and you cannot manage it all on your own, turn your website into an aggregator and invite other cooks or cleaners advertise their services there. This way, you become an intermediary between clients and executors and manage an online business.

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