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DIY Digital Marketing

The Top Marketing Trends You Need to Adopt in 2020

Marketing can alter at the drop of a hat. Strategies that exploded in popularity in past years are now being pushed aside for new innovations. With artificial intelligence, influencer marketing, and SEO dominating the online marketing space, it’s imperative for your business to be educated and prepared for upcoming shifts in marketing trends. 

Beyond The Marketing Funnel 

Sales funnel guide and customer

For those of you still using the ‘funnel’ approach to marketing, it’s time to step your game up. The funnel approach is stale and may be one of the reasons behind your declining sales results. Flywheel marketing founded by Hubspot, takes an innovative view of the buyer journey and uses all client-facing roles such as customer service, marketing, and sales to interact with customers at every stage–even past the point of purchase. The funnel approach focuses on attracting new customers and engaging them in a business or service to turn them into a quantifiable lead. The flywheel approach continues to attract, engage, and delight the customers even past the point of purchase, meaning the company continues to interact with customers instead of treating them as one-time-only prospects. 

This marketing trend is already taking the world by storm. With the click of a button, you can go from scrolling on Instagram to populating your credit card information and completing a purchase. Shoppable posts have shortened the sales funnel by eliminating steps from awareness all the way to the point of purchase. E-commerce sites are taking advantage of this trend by using Instagram, Facebook, Pinterest, and Twitter to take you from prospective buyer to customer with a simple click of a button. Shoppable posts have been gaining traction for a couple of years now, and we predict will be the norm for 2020 marketing strategies. 

Despite the growing surge of artificial intelligence in the digital space, customers still want to relate to a company. As automation continues to grow, it is important to connect with your customers. Generic email blasts to a huge list of people won’t cut it in 2020. Personalized groupings of newsletter pushes based on customer history and data will outperform mass blasts. Segment your email lists into categories, and study consumer behaviors to personalize each push. The key is to make customers feel they are being treated as individuals. 

Content is still the king of the castle and will continue to be in 2020. However, quality over quantity and more diverse content are predicted to be consumer favorites. When strategizing for 2020, diversify your content strategy and change up the way you attract customers by creating more video and interactive content (such as quizzes, if brand-appropriate). That said, don’t lose sight of regular blogging or longer forms of written content as they are key contributors to driving visibility and strong SEO. Content is the coal that makes your marketing strategy roll, but content that is overused, saturated, or posted for the sake of posting will negatively affect engagement. Take time to diversify your content strategy. It’s okay if you don’t have something to post every day. The point of a content strategy is to attract and engage your audience, not to annoy them with sub-par space fillers. 

Marketing continues to evolve at warp speed. It’s imperative to adapt and evolve with new marketing trends to stay competitive and retain high-quality customers. Setting an intention to learn and integrate new innovations will help set your company apart from the rest of the herd.

So, you finally did it. You hunkered down, did your research, and now that seed of an idea you had years ago has been birthed into reality. You have your own business. Your “baby” is real; it’s alive and kicking but still, needs your nurturing to survive. Like any newly born thing, you must feed it to help it to grow. In business, that translates to your to ability to connect and engage with your existing and potential clients; ultimately, acquiring new ones on a regular basis. Marketing becomes key to your “baby’s” survival. So where do you start?

Certainly, your research points to the realization that we are now in the age of digital marketing. To compete, businesses must be able to navigate the waters of digital media and advertising, and mastery of this could be the key factor in determining the success and longevity of any business. Dan Sevigny, founder of Spooky Digital, revealed some of his favorite digital marketing tools for achieving this. Let’s take a look.

1. EverWebinar


EverWebinar is a fully automated webinar platform that allows users to easily create fully automated webinars that function as a 24/7 sales piece for your business. Built-in analytics keep track of all essential subscriber data and it easily integrates with just about everything. EverWebinar focuses on providing an easy to use tool that meets all your training and marketing needs. The hybrid format of this tool bridges the gap between pre-recorded and live webinars. It’s affordability, bonus training programs, and a 100% money back guarantee make it an easy choice for any business owner.

Start video marketing

2. ClickFunnels


This marketing funnel machine helps create sales funnels that work best for your specific entrepreneurial needs. ClickFunnels takes all the work and worry out of designing and managing a funnel by combining all your online marketing service needs into one easy to use “short-cut” software. Using both their pre-built, and fully customizable, funnel building software, users are guaranteed to find an option that meets whatever business needs they may have. You can even assign affiliates to your funnel to help promote your product. It’s an easy tool to market, sell, and deliver your products online.

Start Free Clickfunnels

3. BuzzSumo

Use this analytical tool to discover which online content is performing best and allow it to guide you to tailoring your content in a way that is successful and competitive. Social media drives digital marketing, and this tool can help to identify influencers that are best suited to drive followers to your online content. BuzzSumo even has a feature that can alert you to changing trends related to your brand and potential competitors. It is a secret weapon when it comes to internet marketing as a whole, providing its users with content curation, insight, research, and planning.

Use BuzzSumo OutRank Competition



With data obtained from over 6 billion web pages daily, Ahrefs’ tools aim to give you the most accurate data available for SEO and marketing, related to your business. The Domain Comparison, Backlink Checker, Content Gap and SERP Checker are just some of the additional tools provided by Ahrefs that use side by side metrics to help any entrepreneur gain an edge over their competition. Ahrefs help businesses strategize, using organic and paid search traffic data monitored from 130 million keywords in the US and over 100 other countries.

Get ahrefs god of SEO Tools

5. SpyFu


Discover the search market formula that makes your competitors a success with Spyfu. Spyfu focuses on the keywords and ad spend from the past 11 years that direct traffic to your competition’s websites. Learn from their mistakes and steal their secrets to gain an edge. You can even customize your own list of domains with the added bonus of several filtering options.

Start Spying

6. Thrive


Thrive is a one-stop-shop for fast and simple competitive website design using WordPress plus an array of plugins. Described as a Marketing University by some users, constant updates, unlimited support, access to exclusive “members only” courses, and actionable content ensure that no business owner gets left behind. With tons of fully customizable templates and the ability to test your headline’s performance, building responsive websites and landing pages have never been easier. So easy in fact, Thrive purports even your granny could do it.

Start Thrive

7. ActiveCampaign


ActiveCampaign is a customer data consolidation beast. This automated tool takes your valued contact data and gives you insight that enables you to interact with them in a way that will turn your site visitors into frequent customers. Users will gain the ability to email with intelligence as the collected information from your contacts allow you to respond with personalized messages geared toward their specific interests. Integrated add-ins and training extend this marketing tool’s functionality. Use this marketing tool to improve your campaigns and reach the right people at the optimal time.

Start ActiveCompaigne Free

Final Thoughts

These are a few, of many, tools used by entrepreneurs that help them perform at their highest level and promote growth. With most of these tools offering a free trial to get started, there is no reason for your business to fall the way side. The ability to intelligently and productively market your business is critical to success. Often times, to be the best you must learn from the best. So get out there, try some of these tools, and win.

The world of marketing is very dynamic, with constant changes occurring every now and then. It is essential for a marketer to learn about the latest techniques, trends, technology, etc. of the industry to get the most out of marketing. Only if you stay up to date with the latest statistics, you can analyze the current trends and make your marketing efforts more relevant. The best part about digital marketing is that it is measurable. You can collect statistics related to digital marketing growth strategies and prepare your marketing plan according to that.

digital marketing
digital marketing

Here are some of the crucial digital marketing growth stats that can help you understand what is trending in the market:

  • When consumers look for an item online, 64% of them click on a Google ad.You can get instant results from PPC ads (unlike search engine optimization that takes quite some time). As per this statistics, you will get a click on your Google ad from consumers who are willing to buy your product or service. If you use Google ads for promoting your service or product online, you will be able to attract qualified leads and increase conversions.
  • In-app sales of TikTok have increased by 500% to $9M in comparison to last year.This stat highlights why you should use social media marketing as part of your online marketing strategy. Your company can benefit a lot by incorporating one such trending app. You can reach out to a large number of potential customers and generate valuable leads.
  • According to Shopify, worldwide e-commerce sales will reach $4.5 trillion by 2021.Apart from selling your products or services through a brick and mortar store, put them on sale on e-commerce sites as well. You might end up getting more sales from the e-commerce platform.
  • Conversion rate can increase by 86% if videos are used on landing pages. If you are planning to bring changes to make your website more appealing, you can consider including videos on the landing page. Videos are likely to increase engagement with the users or audience. No matter what industry you belong from, whether it’s an IT firm or an assignment help provider, you can definitely benefit from including videos on your website.
    digital marketing
    digital marketing
  • 55% of marketers prefer blog content creation as part of inbound marketing strategy.When you are preparing your content marketing strategy, you should give priority to creating interactive and quality blogs. As per the data provided above, you are likely to get more visitors to your site, which can help you to generate more leads.
  • 43% of advertisers prefer to spend more on influencer marketing.Influencer marketing is the current trend in social media. Hence, it is not surprising that more marketers are focusing on it now. If you want to improve your social media marketing strategy, you should consider using influencer marketing.
  • Companies that appear on the first page of search engine result pages receive 92% of user traffic.This statistic shows the importance of SEO for your business. You need to focus on creating an effective SEO strategy to get your website on the first page of SERP. This will get you more traffic and bring in good quality leads as well.
  • Advertisers and marketers spend 51% of their budget on mobile marketing.If used properly, mobile marketing is a great tactic that can lead to sales. Marketers are focusing on it as it is quite effective and brings the desired result. You must focus on this online marketing technique if you wish to get guaranteed results.
  • Consumers who receive several left out shopping cart emails are 2.4 times more likely to finish purchase as compared to consumers who get single follow-up emails.
  • Irrespective of the type of brand, email lists are the most beneficial marketing commodities. However, it is necessary to maximize the conversation rates for your service or product. You can use different tools to make people sign up for different things like newsletters and send targeted messages to these people.

    digital marketing strategies
    digital marketing strategies


    All the statistics provided above will provide you with a clear idea about the current state of the marketing industry. By following the current trends and tactics, you can optimize your digital marketing strategy. You can also prepare a strategy that will give you an edge over your competitors. So, get started with learning about the top digital marketing growth stats to prepare the most effective strategy for your company.

Digital Marketing Software Market to Witness an Outstanding Growth by 2027

Aug 08, 2019 (MARKITWIRED via COMTEX) — Digital marketing software is a tool to perform marketing of a product or services via digital media. The software assists in promoting the brand by enhancing customer’s experiencethrough a digital channel. Increasing competition has compelled marketer to change marketing strategies and also growing internet penetration are two factors attributing to increase the adoption of digital marketing software for the organization.

Digital marketing software facilitates better client interaction and also assist in maintaining and sustaining long-term relationships with clients through social network sites, mobile application and instant messaging.

Download sample copy of this report:

Digital Marketing Software Market: Drivers and Restraints

Surging budget for digital marketing, emerging social media platform, increasing internet subscribers and growing adoption of the mobile device are the factor responsible for the growth of the digital marketing software market over the forecast period.

Additionally, digital marketing cloud software is expected to propel the market growth owing to its various attributes such as easy accessibility, cost effectiveness, automatic integrations and minimum IT investment. Further, growing inclination towards mobile marketing and social media marketing are the two factors coupled together to drive the digital marketing software market in recent years.

Global Digital Marketing Software Market: Market Segmentation

marketing software
digital marketing

Global Digital Marketing Software Market can be divided into five segments, based on Service, Software, Deployment, Application, and Region.

Segmentation on the basis of Service for Digital Marketing Software Market:

The major segments of Digital Marketing Software Market on the basis of the Service include:

Deployment and Integration

Professional Services

Manage Services

Segmentation on the basis of Software for Digital Marketing Software Market:

The major segments of Digital Marketing Software Market on the basis of the Software include:

E-Commerce Software

Web Content Management (WCM)


Segmentation on the basis of Deployment for Digital Marketing Software Market:

The major segments of Digital Marketing Software Market on the basis of the Deployment include:

Cloud Based

On Premise

Segmentation on the basis of Application for Digital Marketing Software Market:

The major segments of Digital Marketing Software Market on the basis of the Application include:

Healthcare and Life Sciences


Public Sector & Utilities


Segmentation on the basis of Region for Digital Marketing Software Market:

The major segments of Digital Marketing Software Market on the basis of Region include:

Asia-Pacific excluding Japan

The Middle East and Africa

Western Europe

Latin America


Global Digital Marketing Software Market: Regional Trend

North America is expected to dominate the digital marketing software market owing to increasing its vertical application. Further, countries such as U.S and Canada are projected to exhibit the smooth growth rate regarding revenue, due to the substantial increase in offering value-added customer services

Download table of contents with figures & tables:

Asia-Pacific is anticipated to witness fastest growth rate, owing to increasing penetration towards software implementation in the organization, further countries such as India and China are fastest emerging countries regarding technology and software products, due to the presence of economic labor availability.

Global Digital Marketing Software Market: Competitive Landscape

Some of the prominent players in the digital marketing software market include SAS Institute Inc, Adobe Systems, Hewlett-Packard (HP),IBM Corporation , Hubspot, Oracle Corporation, Microsoft Corporation, SAP AG, Marketo, and Salesforce.Com Inc.

Top Digital Marketing Resolutions You Should be Making This Financial Year

These are all mechanisms amplifying your existing assets so that they have more value, shelf life and potent to serve the business

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

Every new year brings with it the promise of a new beginning. 365 new opportunities some say. Well, for marketers like me, it is indeed a single golden opportunity to pick lessons from the past and prepare for a better year ahead. Needless to say one must draw new resolutions — new digital marketing resolutions that will help us convert more, sell more or turn the business into a strong brand.

If you look at it from a bird’s eye view, one year is not a long period as such, never for digital marketing. All the strategies that used to bring website traffic, click-throughs and conversions may not work in the future as they have worked in the past.

With every new year, the marketer must go back to the whiteboard to rethink strategies to keep the digital marketing machinery running in full throttle.

digital marketing examples
digital marketing examples

If your marketing has been hitting a plateau or is not bringing in the results as it is intended, perhaps it is time to rethink the entire process. Here are some resolutions that you can make irrespective of the time of the year.

Multi-moment Analysis(MMA) 

The multi-moment analysis is a statistical measure of time spent on each activity. It helps in estimating how your time spent and goals achieved compare with each other. Ideally, the activities that you spent more of your time should bring in maximum results.

For instance, if it is organic traffic generation that you spend the most time on, the organic lead count should be higher than leads generated paid traffic.

Why should you do multi-moment analysis as a marketer? Most often, we get carried away with the busyness of coordinating multiple marketing efforts. It is highly probable that we could be spending more time on activities that do not yield any positive return. The idea of MMA is to identify tasks that bring maximum results and to eliminate or spend lesser time on the rest.

Combining Proactive and Reactive Strategies 

Like in a game of chess, it is proactive strategies aimed at the final goal that wins. Reactive strategies wear you down. As a marketer, you cannot spend time reinventing your strategy according to market dynamics and customer preferences. A certain amount of proactiveness is required to stay ahead of the game.

For instance, every marketer knows the need to be prepared for the holiday season. Waiting until the knick of the moment and executing a reactive strategy is going to cost you dearly.

The key is to strike a fine balance of proactive and reactive strategies. Proactive strategies to prepare for the known and what is coming for certain, like the holiday season. Reactive strategies to realign your focus according to market behaviour. Example, changes in social media algorithms or search engine ranking signals.

Amplifying Existing Assets 

Blogs, case studies, feature pages, guides — think of all the content that you have created in the recent past. As a marketer, this is your assets. Assets that earn value in the short-term as well as long-term. Given the time and resources available, there is only so many assets that can be created. But, it is always possible to amplify the reach and value of these assets.

How exactly can a marketer do it? Content repurposing. Content repurposing refers to several ways of recycling existing content into several forms. Like turning a blog into an infographic or a video, turning a case study into a video, turning a podcast into a blog and so on.

These are all mechanisms of amplifying your existing assets so that they have more value, shelf life and potent to serve the business. One of your resolutions for the coming year could be to focus more on quality and not quantity.

Part of your resolutions should also be a plan to eliminate stuff that does not serve you. Like placing ads on thought leadership.

Don’t Place ads Over Thought Leadership 

Thought leadership came to public visibility during the past five years. It can be vaguely described as the process where research analysts, business owners, scholars and experts write and publish columns and interview pieces on their areas of interest. Thought leadership articles spell out what is happening in the present, how the future will pan out and what needs to be done to be prepared.

The trouble with thought leadership is that its claim cannot be established with clarity. How do you identify a person as a thought leader? The internet gives everyone equal space to make their voices heard. That results in a lot of chaos and noise that is unwarranted. Amidst this how does one identify thought leadership that is based on individual opinions and assumptions?

Although thought leadership attracts a lot of eyeballs, a marketer must always know how to use it in a wise way. Most importantly, one must not put money into it. Placing ads on thought leadership ad defeats the very purpose for which it is created. Also, any results that you get from such activities cannot be scaled easily.

Digital marketing strategies: top tips and hints

Online marketing strategies take time and consideration to plan. Follow these five steps to get well on your way to creating a strategy to be proud of.

Step 1: Understand the marketing funnel

I USE “CLICKFUNNELS” You might like to try it here

The marketing funnel is a method whereby you can visualise the customer journey, breaking it down into each individual step. From the first awareness stage, to the point of purchase, each part of the customer’s engagement with your brand can be plotted, and therefore strategised.

The funnel works by combining marketing and sales strategies, the buyer’s decision-making process is then guided towards purchase, transforming prospects into customers.

The funnel will help you to direct certain marketing strategies at certain people, depending on their previous experience with the brand. For example, the way in which you market to a customer just learning about your brand will be very different to the way in which you market to a returning customer.

Step 2: Get to know your target audience

This step involves the creation of a buyer persona and streamlining your marketing tactics to accommodate for the consumer habits of your identified customers. Done correctly, this will increase your audience reach and drive sales.

To do this, you must:

  1. Conduct market research to find out who you audience actually is.
  2. Carry out competitor research to identify what other businesses in your field are doing, and think about how you can do it better.

Create a persona template (a document that captures all aspects of your target market’s persona). This document should include information such as:Job   Age Gender Location (urban, suburban, rural)Education level Family size Challenges and goals (primary and secondary)Fears and valuesLevel of digital competence Hobbies Preferred news sources Blog, website and other brand influences Most used form of social media

To gather this information, you’ll need to carry out a consumer insight poll or survey to reveal the habits of your existing consumer base. Survey Monkey is a useful tool for this task, and you might be surprised by the answers your customers give!

With the consumer information you gather, you’ll be able to streamline your marketing strategy. For example, if your consumer research reveals that your customer’s preferred social media platform is Twitter overall, then you’ll know to put more energy into your Twitter feed as this is how you’ll reach more of your ideal customers.

Step 3: Evaluate your existing digital marketing efforts

This might seem obvious, but it’s a very effective part of any successful strategy. By taking some time for some self reflection, you’ll be able to see what’s worked well for you in the past, and what hasn’t. Armed with this information, your future campaigns can be created to replicate your successes whilst avoiding any failures.

To carry out an evaluation, take a look at:

The number of social media shares  previous blog posts have received The number of followers you have on social media Reviews on Google and Yelp Website traffic from social sites Conversion rates generated from social traffic

These kinds of stats will help you to shape future marketing moves, revealing what you do well and what areas of your strategy might need a little TLC.

Step 4: Decide which digital marketing channels you will use in your strategy

Internet marketing strategies vary massively, but the best way to connect with your customer directly is via social media. When it comes to social strategy, there’s a plethora of platforms to choose from, and it’s important that you choose the most appropriate social network for promotional purposes.

Social media

How to use Facebook

Facebook Create a page for your business, on which you can post information, offers, photos, details of forthcoming events and so on.

More than 50 million small businesses use Facebook to connect with their customers worldwide. Four million of those businesses pay for social media advertising on Facebook.


Twitter is great for building up a following amongst potential and existing customers.

People often go to Twitter to give feedback. Note: 78% of people who complain to a brand via Twitter expect a response within an hour.This could be a good opportunity to research what your customers think of your business, and recognise any weak spots.


LinkedIn A really useful tool for connecting with other professionals in your industry.

Use to write articles and share interesting posts. Also good for scouting out potential recruits as your business expands.


PinterestA very popular visual tool, especially if your business has anything to do with food, travel or design.

Pinterest isn’t a ‘chatty’ form of media, so strong imagery works well here.

It’s also a really good source of creative inspiration – with Pinterest, you can ‘mood board’ without the mess.


Instagram If you’re trying to tap into the Millennial market, this is the one for you. With 90% of Instagram users younger than 35, Instagram is ‘the’ social media tool of today.

Visually promote your product and create stories that will help your audience develop a personal relationship with your brand.


YouTubeCreate a dedicated YouTube channel for your business. Videos are a clear and engaging way to communicate with your customers, putting a human voice to your brand.

While a ‘how it’s made’ video would build interest in your product, a ‘how to’ video will ensure customers use the product correctly, whilst providing customer support without the need for someone to be ready to take a call 24-seven.

Step 5: Decide whether you need an agency to help you

Whilst digital marketing isn’t the most costly of in-house operations, it’s very time consuming and reliant on some serious digital know-how.

Due to the time and skill a successful digital marketing campaign will require, it’s worth considering bringing in the help of an agency if you don’t think you digital skills are quite up to scratch. Using an agency has many advantages, most notably the time it will save you.

To keep the costs down, it’s possible to delegate some (rather than all) of your marketing tasks to an agency. This will cover the aspects of the campaign that you find most challenging, whilst keeping control of the bits you’re confident you can handle.

Final Thoughts 

The consumer market is like an untamed beast. It acts with a mind of its own. Digital marketing, on the other hand, is like a harpoon. In the right marketer’s hand, it is a deadly weapon that can hunt the market. However, it does not remain static. It keeps evolving every year, just like our list of resolutions and goals.

Watch Case Study!! And Take Action

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Keyword tool


Every smart marketer must make it a point to redraw their marketing strategies, spend more time on tasks that deliver value and cut down on the chunk that does not.

End of the day, the future belongs to those marketers who can make the internet work in their favour. And it demands a constant change of strategies.

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