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2020 Marketing Trends – What to Focus On, and What to Avoid


As we gear up for the year to close, it’s important to evaluate your business strategies and how new trends will affect your business. In marketing specifically, where the landscape continues to grow, it’s important to understand which marketing trends are killing your conversions instead of driving them. Here are three marketing tools companies should avoid in 2020, and what to do instead. 

marketing trends for 2020

Pop-up ads are irritating and they are dwindling in conversion rates. Pop-up ads slow down website performance (which hugely affects your SEO rating), and they irritate your customers to the point of driving them off your site– the opposite of what you want. Instead of a popup that interrupts your customer’s engagement, try a sticky header or footer (sometimes called a pull-up or pull-down). A sticky header or footer is a bar located at the head or foot of the site that invites an opt-in. As the consumer scrolls, the sticky header or footer moves with them at either the top of the bottom of the page. This presents the opportunity to opt-in, but doesn’t slow down your page or frustrate a potential lead–a win-win. 

Simple or stock imagery on your website and marketing materials is another thing to leave behind as it brings no human connection to your brand. Consumers want to feel connected to a brand as automation increasingly takes over personalization. Anthony Kane, the Senior SEO strategist at 1SEO Digital Agency, adds, “Users have become very keen to spotting and ignoring stock imagery. Stock photos simply don’t resonate with users as a personalized image or video does.” 

Instead of static or stock imagery on websites or promotional advances, try your hand at a customized video or interactive content. There are many free resources that walk you through the basics of video creation and editings, such as Lumen5, promo.com, and more.  

Content for Content’s Sake 

Content is king when it comes to marketing. However, too many companies push out mass quantities of content to try to drive traffic. That is the problem. These companies are pushing out too much content, and the quality of that content suffers because of it. Engaging content is the best strategy for brand awareness. Engaging content means quality over quantity. Engaging, connecting, and well-thought-out content will resonate more with your readers (and present higher value to search engines) than limp content covering a topic that websites with much higher authority cover deeply. Stick to what you know best, and produce well-developed content with actionable items. Quality over quantity. 

As 2020 approaches, repositioning your marketing strategies should be top on your list. Be sure to understand the top marketing trends to expect in 2020 as being blind to these can seriously impact your business. 

Marketing acts as your brand’s first impression because it introduces your business to the world. A Harvard study revealed that it typically takes eight subsequent positive encounters to change another person’s negative opinion of you. Keep that in mind as you prioritize updating your marketing strategies in the new year. 

These Are The Top 20 Entrepreneurs You Need To Pay Attention To in 2020

 This decade has been known for the rise of entrepreneurship, social media, technology, experts from all industries; including digital marketers, psychologists, real estate experts, and everything in between.

Today, more than ever, it is crucial that we identify the different variety of leaders the world of entrepreneurship has to offer.

This year, VIP Media Group put together an impressive list of what they consider to be some of the top entrepreneurs you need to pay attention to in 2020.

-Jason StoneDATE OF BIRTH: December 5th, 1979.INSTAGRAM USERNAME: @Millionaire_Mentor

Jason Stone is a serial entrepreneur with multiple seven-figure business ventures across various verticals of web and marketing. He is widely known by over 5 million people around the world on Instagram. Jason utilizes his experience and passion as a motivator, mentor, teacher, and social media influencer to help others create success. Jason Stone is an accomplished Senior Executive, Consultant, and Thought Leader with more than 20 years of success across the engineering, e-commerce, social media, internet, marketing, advertising, technology, automotive, blockchain, franchising, and health and wellness industries. He is an early-stage startup tech investor/advisor to over a dozen companies. Leveraging extensive experience creating go-to-market strategies and viral marketing, he is a valuable advisor for an organization experiencing growth or launching new products. His broad areas of expertise include business development, mechanical engineering, global strategy, email marketing, digital marketing, automation, blockchain, organizational leadership, and growth hacking.

-Jose ZunigaDATE OF BIRTH: December 13th, 1994.INSTAGRAM USERNAME: @teachingmensfashion

Jose Zuniga is a Latino entrepreneur originally from Honduras who, at just 24 years old, has built an entire fashion empire for men. From over 7 million men collectively following him on social media to hear his advice, to selling thousands of his clothing items across the world, Jose’s success is an example of determination, grit, and hard work. Jose owns a basics clothing brand for men called ESNTLS. This brand sells basic pieces for men that fit well, are made with proprietary blends, and are sold at affordable prices. ESNTLS has been so successful that on launch day they sold over 1 million dollars of product in a single day and received over 600K of estimated traffic to the site. In addition, Jose’s Instagram account has become the world’s largest men’s lifestyle creator in the world on topics like style, fitness, dating, personal development, and grooming.

Cory Jean is the go-to consultant for companies handling their most challenging and difficult financial situations. His solutions are anchored with innovative, structured and proven strategies. He has helped thousands of companies and individuals discover superior solutions that led them from the brink of financial collapse to true profit and sustainable growth. Cory wants to teach those who are truly motivated the same techniques, tools, and strategies he used to save thousands of companies and to build his own businesses. Moreover, Cory takes the most pride in saving small and family-based businesses from the brink of collapse to amazing growth and success.

-John MalottDATE OF BIRTH: August 31st, 1970.INSTAGRAM USERNAME: @john.malott

John Malott is a serial entrepreneur who has earned over one billion dollars in global sales. However, he never got a high school diploma and since he was a teenager he had a drug problem. In fact, when he was 17 he had a heart attack as a result of consuming too much cocaine. These things held him back for a while, but when John decided to leave this behind, he was certain he could go out on his own and educate himself. He was not going to be defined by being a drug addict or a criminal. Today John is a serial entrepreneur who has diversified his business and is distancing himself from old labels, he describes himself as a world changer, collaboration expert and public speaker. John runs the 90 Day Run, an internet coaching program that is a cheat code to success in life and business. In addition, he is one of the co-founders of Build Your Empire (B.Y.E.), an event and media company focused on impacting the next generation of entrepreneurs.

-Mike FallatDATE OF BIRTH: August 10th, 1984.INSTAGRAM USERNAME: @thedreamstarter

Mike Fallat believes that a book should make you stand out, turn heads and get people’s attention. Mike started his book publishing business when he realized the power of storytelling. Before this, Mike was part of the corporate life, which he hated. He always had thousands of ideas to improve different businesses, but his ideas were stifled at every turn. His dream life constituted doing what he wanted with who he wanted whenever he wanted, so he decided he was not going to work for someone else. Mike wrote his first book “Started From Zero”, which began selling quickly and led to the founding of Dream Starters Publishing, a publishing company that is built on speed. They streamline the ghostwriting process so that people can have their own book in 30 days. Furthermore, if people decide to only publish one chapter on their life that will be a part of a book collaboration with other influencers, they can have that in just 24 hours.

Jesse DiLilloDATE OF BIRTH: February 18th, 1991.INSTAGRAM USERNAME: @investwithjsj

Jesse DiLillo is a Real Estate Investor and Business Owner. Jesse continues to improve his knowledge and expand his expertise in all aspects of real estate. Jesse has over 12 years of real estate knowledge and experience between his two Real Estate Investment Companies. With a B.S. in Business Management and Sustainable Entrepreneurship, Jesse continues to passionately pursue his business and real estate education, all while working on becoming a top professional in real estate investing. JSJ Sustainable Investments, LLC is based on a fusion of intense passion and continuous education. JSJ has developed a solid foundation of real estate knowledge, with the integrity to follow up on promises, and the ability to make successful deals happen.

-John TrautmanDATE OF BIRTH: July 8th, 1973.INSTAGRAM USERNAME: @John_Trautman

John Trautman is the founder and CEO of the Real Estate Knowledge Institute (REKI). John Trautman has spent his entire adult life in real estate. Purchasing his first property at 23, he learned the process of flipping and real estate holding from the ground up. John is also an author, entrepreneur and longtime real estate investor, he is committed to inspiring and helping other aspiring real estate investors who have an interest in everything from home flipping to buying and selling rental properties to earn passive income through various real estate investments. REKI is the fulfillment of Trautman’s ambition to act as a credible and responsive expert who is available to mentor and counsel individuals about the fundamental rules of real estate investing in an intelligent and straightforward manner.

McDonald “Don” WorleyDATE OF BIRTH: October 1st, 1967.INSTAGRAM USERNAME: @mcdonaldworleypc

Don Worley is an award-winning trial attorney with clients all across the country. For more than 20 years, he has represented real people who have been injured by the negligence of others. Don currently represents thousands of clients across the country who were injured by the side effects of dangerous pharmaceuticals and medical devices which were known by the companies who make them but were not disclosed to the client. Don was trained as an actor and was a standup comedian for many years. This background and training helped Don become a successful trial lawyer who is comfortable in the courtroom before a jury. Don now has offices in Houston, Los Angeles, Las Vegas, New York City and Washington D.C, and has earned the trust of attorneys across the country to refer clients, including their friends and family members.

-Joshua KlapowDATE OF BIRTH: June 1st, 1968.INSTAGRAM USERNAME: @drjoshk

Joshua Klapow is a licensed clinical psychologist, a performance coach and the Chief Behavioral Scientist for ChipRewards, a health engagement technology company. He is also an Adjunct Associate Professor of Public Health at The University of Alabama at Birmingham. Dr. Klapow is the author of more than 100 professional articles, abstracts, and book chapters in the area of behavioral medicine and health psychology. Dr. Klapow is also the author of “Living SMART: Lifestyle Change Made Simple” a consumer-focused book on a lifestyle change.

Dr. Klapow works extensively with individuals and organizations in the area of performance optimization. His work focuses on leveraging behavioral science strategies to help both individuals and organizations achieve strategic goals. From job performance to performance indicator maximization to overall well being, Dr. Klapow works with individuals and organizations nationwide to help bring the power of behavioral science to human performance.

In addition to his corporate and individual work, Dr. Klapow works extensively with media outlets as a trusted Psychological Correspondent. He routinely provides expert commentary in the role of psychological, behavioral and social factors across a broad range of news topics. Dr. Klapow brings psychological insights to topics including health and well-being, mental health, sports, politics, crisis and disaster, parenting, relationships and more.

-Bobby KimDATE OF BIRTH: November 24th, 1982.INSTAGRAM USERNAME: @officialbobbykim

Bobby Kim is a Michigan native, whose family originally came from South Korea, and runs one of America’s biggest credit restoration companies across the country. Before getting into the world of credit, Bobby was very involved within the world of sales, dedicating over 80 hours a week working for an indoor air and water quality company during a period of over 10 years. It was there that Mr. Kim learned the sales skills that he still uses today. After enduring a divorce in 2016, Mr. Kim’s credit took a big dip — it was there — through his challenging times with bad credit, that he began to understand the importance of credit and how it can make or break someone’s life. It was during these challenging times that Bobby began to realize that one of his true life callings is to ensure people have the financial freedom to realize their dreams, which is what he has been doing ever since.

Brian BreachDATE OF BIRTH: November 15th, 1980.INSTAGRAM USERNAME: @brianbreach

Brian Breach is a creator, entertainer, entrepreneur, recent Ted Talk speaker and a social media influencer. His journey started off in the world of music where he spent a decade performing and opening for some of the biggest names in hip hop, as well as having his song air nationally as the intro to a TV show for 3 years. In the process of making music he was able to co-found GTPS independent label and a highly successful hip hop blog getthatpaperson.com. Brian then also created Sikey Clothing and co-founded GTPS printing. Eventually, he stepped away from music and made a name for himself in the world of viral videos and sketch comedy. Brian plans to continue making his mark on earth while empowering others through motivational and positive content. He has also recently started working to launch his own TV show called America’s Gone Viral with his partner in the endeavor Christine Curran the current host of Dining Divas. It will be the first ever viral competition show for content creators and it will be launched in 2020.

-Chris DiazDATE OF BIRTH: October 28th, 1993.INSTAGRAM USERNAME: @itschrisdiaz

Chris Diaz got his bachelor’s degree in 2016 and then got experience working sales for the most luxurious car dealership in Miami, FL and in a banking position at J.P Morgan Chase. He then saw the opportunity in the digital marketing space so he decided to invest into courses, mentors, books, and materials that would teach him how to grow his social presence. Chris then started his own agency, pursued his passion, and is now fulfilling his life’s purpose. Chris is a consultant, marketing expert, and CEO of Chris Diaz Agency. He is well known for his innate ability to revolutionize the way a brand is seen. He provides digital consulting for 6-7 figure entrepreneurs and elite businesses looking to grow their social presence and scale beyond their current standing. He also runs a 100M+ digital network filled with artists, entrepreneurs, athletes, influencers, and more which he leverages to drive more traffic to his clients businesses.

-Jason StewartDATE OF BIRTH: ​April 8th, 1993.INSTAGRAM USERNAME: ​@qbstew

Jason Stewart went to college as a potential football superstar. He thought football was the only way he was going to make it until he found entrepreneurship. For his first business he decided to blend the two things he loved most: faith and football. This gave birth to G2G (Glory 2 God). He would go on to design for Odell Beckham Jr, Von Miller, Larry Fitzgerald, Mark Ingram Jr, Lamar Jackson, and many others. After college, Jason was depressed with low hopes of working in what he wanted, instead working early morning or midnight shifts at his stocking shelf job. This changed when he decided to start Forex Trading. Fast forward two years later to Nov. 2019, he is one of the most talked about FX Traders in the world. Jason now has five businesses generating revenue monthly from his laptop.

-Donta LewisDATE OF BIRTH: April 15th, 1994.INSTAGRAM USERNAME: @Impact__Don

Donta Lewis grew up in the city of Philadelphia and did not come from a lot of money or wealth. After high school, he was accepted and then attended and attended the Indiana University of Pennsylvania but did not get any scholarships so he was forced to pay school tuition out of pocket. He soon started to notice how the majority of his friends who were graduating were moving back home with family and were unemployed. This motivated him to drop out of school to save money and join the workforce full time. For two years he was in corporate America until he started studying how to trade forex manually and started to struggle with it. Addressing those struggles, he created a company called iMPACT; an acronym for “I Make Profit a Common Thing”. Their goal is to connect people who are looking for opportunities to make additional income with proven innovative vehicles to do so! They now have 2,000 clients in over 40 countries and bring about 250K in sales monthly.

-Brandon GroceDATE OF BIRTH: September 8th, 1993.INSTAGRAM USERNAME: @brand0ngr0ce

Brandon Groce is a college dropout out turned Designer & Digital Strategist. He uses Design & Social media to create sales funnels & gain massive attention for brands such as Adobe, Disney, Dannon, Hilton, and LG. Over the past year, Brandon Groce has focused on helping other creative entrepreneurs grow their personal brands and gain attention because great creatives deserve attention. Mr. Groce offers 1-on-1 and group coaching for creatives and individuals who want to build/grow a brand online and gain the attention their craft deserves. Brandon also runs his podcast Design Huddle with co-host Ryan Warrender.

-Miles Ambrose BankDATE OF BIRTH: June 29th, 2000.INSTAGRAM USERNAME: @MilesBanks.ig

When Miles Bank was 11, he had a vision of building a parent-friendly GPS mapping system for the iPhone. It was called I-Track. While the app was not an instant success, it did create the foundational knowledge on which his current company, Learn Elite, is built. As an 11 year old, Miles set up a partnership with a developer in China and worked through multiple iterations of a detailed design. Through this experience he gained an appreciation for having a vision, sharing that vision with a team and creating detailed plans to bring that vision to life. Fast forward seven years and he is now the CEO of a company on the precipice of going nova. Within a short period of time, Learn Elite has begun its quest to transform how people educate themselves utilizing the knowledge and experience of elite educators, and their millions of followers to influence. They have developed courses with the likes of world-renowned bodybuilders, and are extremely excited for their newest launch, the first-ever TIK TOK educational platform, taught by TIK TOK SUPERSTAR, Trevor Bell. Miles’ mission is to shape a whole new learning experience to those who have rejected or doubt the value of traditional learning, and lead them on a new path.

-Andrew GoligowskiDATE OF BIRTH: February 2nd, 1983.INSTAGRAM USERNAME: @andrewgoligowski

Andrew Goligowski was a K9 handler in an Air Force Base in North Dakota. There he met his business partner Aaron Christensen. After serving in their duty locations, Andrew retired in 2013 when Aaron contacted him to work together in Aaron’s dad’s Automotive Repair business. Andrew had a degree in Business Science and soon after became the Chief Operations Officer of the Automotive Repair business in 2015. They soon after started Double Lincoln Enterprise so they could help people on many different levels other than automotive repair. They specialize in coaching and consulting people of all walks of life and business. They have a proven track record of being able to solve many personal and professional problems that people have. They have taken the skills that they have developed over their long history in the United States Military and in the private business sector and transformed them into Double Lincoln Enterprise.

-Aaron ChristensenDATE OF BIRTH: December 27th, 1983.INSTAGRAM USERNAME: @aaron_christensen1

Aaron Christensen was an in-flight refuel (boom operator) on the KC-135 refueling aircraft stationed at Grand Forks Air Force Base in North Dakota when he met his current business partner Andrew Goligoski. They both thought alike and always had a positive attitude, they discussed dreams of “making it” in their 20’s, and after they both served and retired, Aaron started working with his dad in the automotive repair business. Aaron and his brother soon bought the business from his parents and called Andrew to join him in this venture. After a while, they started specializing in coaching and consulting people of all walks of life and business through Double Lincoln Enterprise. Together have a proven track record of being able to solve many personal and professional problems that people have. Aaron also takes pride in Christensen Automotive abilities to give back to the communities through various donations.

-Kimo ThomasDATE OF BIRTH: September 25th, 1983.INSTAGRAM USERNAME: @kimorthomas

Kimo Thomas runs a very successful Credit Repair business and has helped hundreds across all 50 states improve their credit, he’s also focused on growing and mentoring Individuals in business and showing them how they too can start their own credit business. He also hosts weekly credit seminar, free of charge, in Brooklyn, NY, as well as in all New York districts where people can participate and be educated about the Power. The immigrant entrepreneur is the perfect example of what it means to work hard, persist, and never give up in the process.

-Ken ConklinDATE OF BIRTH: May 15th, 1997.INSTAGRAM USERNAME: @thekenconklin

Ken Conklin founded his consulting company, Gravel to Castle Accelerator, at age 19. Since its creation the company has been recognized by Forbes and has served hundreds of clients (some worth up to $100M) in over a dozen industries. Ken’s expertise in turning 6 and 7 figure businesses into predictable and scalable selling machines by implementing a specific 7-step framework, has led to his massive success. Ken frequently speaks at events throughout the United States to teach audiences what they can do to grow their businesses quickly. Having seen what can happen when you simply focus on developing a skill set that others truly need rather than focusing on fitting into the traditional education system of just getting a degree because it’s what most people say you need, Ken feels it is his obligation to help set the tone for the next generation. Through his various online social channels, he puts out content that helps people build up their professional skill sets and create a system around to sell it to those who need their help.

What Amazon Advertising Will Look Like in 2020

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes in 2020, especially when it comes to data and insights.

Amazon got a late start in digital marketing, so it still trails Google and Facebook in both revenue and tools.

But Eric Heller, chief knowledge officer at digital marketing company Wunderman Thompson, said he’d rather be Amazon in this scenario.

“If you imagine Google going through a forest with a machete and creating this from scratch, Amazon is coming through eight to 10 years later, and someone has already macheted through the forest,” Heller said. “You’re late, but … you’re able to basically … reuse learnings that are already well-trodden.”

That’s not to say Amazon will simply follow in Google’s footsteps without any innovation of its own.

Andrew Ruegger, managing partner and head of commerce and data science at advertising media company GroupM, said Amazon will have to “unpack their platform in a way that makes information available to advertisers and to brands that previously hasn’t been made available,” in part because the market is becoming more competitive and expensive—WPP has seen the price of search ads like sponsored products, sponsored brands and sponsored display ads triple since 2017.

But even as digital budgets shift to Amazon, advertisers are complaining about its tools. And while we’re likely to see “a ton of investment” in 2020, how that translates to specific products is hard to say, according to Rob Gonzalez, CMO of product experience management platform Salsify. It will depend on platform usage, so we’ll see more investment in whatever advertisers find useful as well as “anywhere that drives the top line,” Gonzalez said.

Where Amazon still lags

For now, agencies’ biggest complaint is that Amazon doesn’t offer as much insight into what’s working and what is not.

Elizabeth Marsten, senior director of strategic marketplace services at digital marketing agency Tinuiti, said you can only go back 30 to 60 days with Amazon, whereas Google offers historical data for all time—or at least back to the beginning of digital marketing time. That’s why her Amazon Advertising wish list includes more historical data.

What Amazon Advertising Will Look Like in 2020

Another gap lies in keywords. Google has a keyword planner, but Amazon doesn’t have a tool that shows how big the market is for a given keyword. That means brands and agencies can’t calculate what they need to spend in order to maximize their Amazon investments because they don’t know how many times customers are searching for relevant keywords, Ruegger said. In turn, it’s difficult for advertisers to project returns and plan budgets. In 2020, however, we will start to see tools fill this gap, but they won’t be comparable to Google’s Keyword Planner.

“It’s more likely we will see tools surrounding keywords and contextual targeting within Amazon DSP,” Ruegger said.

What’s more, Heller noted, Amazon doesn’t offer insights into how advertisers can grow their market share on the platform, such as by showing advertisers which ads convert the best for their products, Heller said.

“It’s very, very hard to infer right now,” he said.

But, according to Heller, Amazon has indicated it will fill some of these gaps soon and eventually, advertisers will be able to cross-reference Amazon data with their own customer databases.

Five Partner Marketing Trends For 2020

Our little corner of the world called affiliate marketing is growing up. It is becoming a category that deserves a separate line in the P&L and an expectation for real growth. It is time we start paying attention to the trends that are growing this category, expanding it to be called partner marketing, and creating more new channels and opportunities than we’ve seen in the last decade.

I couldn’t be more bullish and excited about the opportunity ahead for anyone that understands the performance model of partnerships. Your businesses, programs, and careers are about to see a faster rate of return than ever. I’ve outlined just a few of the sweeping trends with a major impact on our growth, and I hope you’ll share your thoughts in the comments here on PerformanceIN or on LinkedIn. 

Why are you bullish on partner marketing? The trends below are exactly why I am. UA and affiliate teams are coming together 

The budgets, the people, and the strategies for classic user acquisition (UA) and affiliate teams have been divided for too long. This leads to discrepancies of attribution, mismatched brand representation, unequal credit for ROI, and it leaves so many opportunities on the table that these teams could be tackling together. 

For example, UA teams have a difficult time leveraging existing ad networks and protecting their programs from fraud. Affiliate teams could be a great help to these relationships because they have the tools and expertise to manage the quality of conversions and only pay for real results. From the opposite side, UA teams are great at building highly effective, high-converting campaigns that should be leveraged by more partners than the big four or five they buy from today. 

At the end of the day, UA teams and affiliate marketers need to accomplish the same thing: growth. Combining the teams, the measurement, and the strategies provide a larger pool of partnerships, with more control and a greater understanding of the total impact. For our most successful customers, the communication between these teams is already increasing rapidly. In 2020, we’ll see more united efforts than ever before. The Rise of mobile publishers 

Today, about 90% of the time we spend on smartphones is spent in mobile apps. It seems to me that mobile may be the next frontier of publishing partners. (And that’s what we’re seeing at TUNE.) There are so many mobile-first or MobileBest organizations that are coming to maturity in their readiness to monetize with advertising. First came revenue growth from paid apps and services, then came monetization through subscriptions and in-app purchases; next comes the opportunities to generate ad sales with unique content. 

Some of these mobile publishers will develop their own app platforms for media buying. For the rest, it will be up to partner marketers to establish relationships and build out offers and payout structures that benefit growth for both publishers and advertisers. We are seeing many of these brand new partners looking for advertising partners today, which means more advertisers need a performance marketing offer that converts best on mobile, if not specifically on a mobile app. Affiliates find a perfect match in subscription boxes 

Affiliates, publishers, influencers, and other performance professionals are no strangers to box offerings. From diet programs to energy supplements, performance marketing already has a long history of direct-to-consumer brands that ship to your doorstep. 

Enter box subscriptions. The consumer experience matches the offers we have all grown to understand perfectly, and the subscription model is music to our ears, signaling a better payout the vast majority of the time. What is different about this new influx of subscription boxes is the incredible venture capital investment and the range of verticals and categories it now covers. You can find something for just about every human on this planet. 

Some of our most successful programs in 2019 were box subscriptions, and I suspect we are just seeing the beginning. Payment providers will continue to invest in customer loyalty and deals partners  

As I mentioned in a recent article on Paypal’s acquisition of personalized coupon platform Honey, consumers and advertisers are increasingly turning to deal partners to drive the next generation of customer loyalty. Because of the wealth of data on consumer buying behavior, fintech is the perfect host for advertisers to drive direct performance and incremental impact on the conversion experience.

This strategic move represents the growing need of payment providers to become more embedded in consumer buying behavior and more connected to business workflows. It not only increases the stickiness of payments, but it expands the total opportunity of transactions. There are so many opportunities for companies like Honey to create even stronger bonds with their consumers.

On the heels of this recent news, I expect to see even more payment platforms and providers around the globe invest heavily in software and offerings that complement payment activity in 2020.Partner marketing becomes a category  

It is no secret that we’re not the only ones investing heavily in “partner marketing” as a category. Though I speak to many in our industry who are skeptical about the real meaning of this vocabulary change, I am bullish on what it means for growth. In the vast landscape of marketing, growth always comes from channels and processes that can be operationalized and grown at scale to match other channels. There was a time when “social ads” wasn’t even a category, and now Facebook and Instagram account for some of the largest budgets around. 

Partner marketing has the opportunity to capture the channels that don’t operate on the major platforms. Instead, they are driven by relationships and the best tools to facilitate them. Affiliate marketing hasn’t gone anywhere. It is still a vibrant and important part of the partner marketing ecosystem, and the model for managing affiliates has an important place in managing so many other types of partners. 

Three Digital Marketing Trends To Focus On In 2020

As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights.

Forward-thinking strategies will drive traffic to your website, grow your email list, generate sales and bring customers back again and again. Imagine if marketers used the same approaches they used decades ago. They wouldn’t be able to appeal to their target audiences, and their businesses surely wouldn’t thrive off of old procedures.

Keeping up with the trends is important if you’re going to advance your business and market to consumers the way they want. Here are three digital marketing trends businesses need to pay attention to in 2020.

Improved Customer Security

Customer security has always been important, but as technology advances, it’s becoming more of a determining factor for customer purchases. If consumers feel that their information isn’t safe passing through your website, they won’t bother to buy and are unlikely to revisit. It’s crucial that your website and your brand overall takes cybersecurity seriously and keeps customer information safe.

In 2020, the need for security is only going to heighten as concerns move into the spotlight and more data breaches occur. Both the General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) emphasize keeping customer data secure. Marketers must put extra focus on how they use cookies when marketing their products and services.

Even some of the biggest brands experience security breaches that affect company performance and conversions. In 2019, T-Mobile experienced a breach that compromised more than 1 million accounts, including information about customers’ billing addresses, phone numbers, names, account numbers and more.

Conversational Marketing

Nowadays, consumers are busy and don’t stop. Advanced technology created an environment where people expect speedy solutions and quick turnaround. The need for speed only becomes more crucial as time goes on, which is why conversational marketing will be an effective strategy for the upcoming year.

Conversational marketing uses feedback and customer data to drive conversions, improve engagement, build customer loyalty and more. It’s easier to improve your business operations when you have information straight from the source. This method starts a conversation with your audience so you can revamp areas of your brand that need improvement.

Live support, chatbots, customer loyalty programs, and email marketing all use conversational marketing. It works exceptionally well for customer support since it uses casual language and AI-powered technology to help consumers solve their problems.

Conversational marketing lets businesses personalize their approach and connect with consumers in ways they previously couldn’t. It provides a friendly touch to brands that might seem too technical so they can build better relationships with their customers.

Our company uses conversational marketing in its live chat systems as well as in its surveys and contact forms. Rather than sending a boring, static survey to your customers, you can present them with a conversational form that interacts with them as they fill it out. This helps to increase conversions and improve your lead list.

Interactive Content Marketing

Marketers are always looking at ways to spice up their content and appeal to their target audiences. As time goes on, consumers respond more to inbound marketing practices than outbound, which explains why using content to generate sales makes sense in 2020. Unlike static content, interactive content requires visitors’ active participation to get results.

Some examples include:

• Quizzes

• Polls and surveys

• Calculators

• Maps

• 360-degree videos

• Infographics

For example, instead of creating a blog post about common grammar mistakes, you could create a quiz that tests your audience on their grammar skills and assigns them a score at the end.

Interactive content works because it grabs the reader’s attention and provides them with value. Boosting conversions requires persuasion on your part, but since it’s so good at keeping visitors entertained and engaged, it does the work for you.

As the year comes to a close, marketers must look at the upcoming trends to better market to their audiences and generate sales. What trends are you going to pay attention to in 2020?

The Influencer Marketing Trends That Are Coming In 2020

social media influencer

The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. It shows no signs of slowing down in 2020.

According to the eMarketer’s 2019 Influencer Marketing Report, “Hootsuite surveyed their clients in 2018, and 48% said they either used or planned to use influencer marketing with well-known or celebrity influencers, while 45% used or planned to use micro influencers who have smaller, highly engaged audiences.”

Fashion and beauty are two verticals that are continuing their strong support of influencer marketing. eMarketer’s report stated that, “A December 2018 study of 133 fashion and beauty brand executives worldwide, by Glossy, found that just 12% of respondents were not using influencers.”

Instagram remains the preferred platform for influencer marketing. “WFA found that all of the 34 multinational marketers in its study used Instagram for influencer marketing. Facebook followed at 85%, then YouTube at 67%. Snapchat and Twitter trailed further behind at 44% and 33%, respectively,” reported eMarketer.

 So, what’s coming in 2020?

I think Instagram will remain the preferred platform for influencer marketing but I think that TikTok will start to take some of their market share.

Also, I think that influencers will continue to develop their own businesses. Many are tired of driving sales for other companies. Instead, they’re looking to grow their own brands.  They are moving beyond merch to drive revenue. 

Finally, I think that there will be more high-profile ad campaigns, featuring influencers. It wouldn’t surprise me at all to see popular YouTubers featured in a Super Bowl commercial in 2020.

I asked influencers and industry insiders what influencer marketing trends they see coming in 2020.

Here is what they said:

Logan Paul – YouTuber, podcaster, entrepreneur, boxer: “I believe 2020 will be the year of authenticity for both brands and creators. I’m optimistic that “influencers” won’t continue taking brand money just because of a big check, but rather because it aligns with their message. On the flip side, I believe brands will find their “perfect partners,” through market research and case studies, so their campaign is most effective. As social media, and its creators, slowly become recognized as true needle movers, I think we’ll start to value ourselves in a way that’s tantamount to the advertiser spend currently taking place in the mainstream media.”

Erika Costell – YouTuber, singer, entrepreneur: “The first trend that I see is that people want compelling “bite-size” content that they can quickly consume and share with their friends. That is why TikTok is taking over. I believe that brands working with influencers, on this platform, will continue to find a way to integrate their message in just a few seconds. Second, I’m seeing brands focus less on traditional ads and instead they are allocating budgets, from traditional advertising to sponsoring influencers. I predict that this will continue in 2020. Finally, probably the most interesting thing happening is the shift in ‘traditional’ entertainers becoming YouTubers.”

Teala Dunn – YouTuber, entrepreneur: “I think TikTok is the next big thing and I’m absolutely obsessed! I’m excited to see what’s in store for IGTV as well! I personally think it’s super addicting.”

Bella Thorne – Actress, author, entrepreneur: “To me the rise of TikTok is one of the biggest things coming up. I’ve even hopped on! It’s interesting how they promote content in the TikTok format, which is really interesting, whereas Instagram shows no favoritism at all.”

Elijah Daniel – YouTuber, artist, comedian, entrepreneur: “I see influencers moving away from working with corporations to starting their own businesses. I did that with my recent album. It’s instant money, no iTunes fees, it still goes to all outlets, etc. With books it’s the same thing. Everyone is capable of doing their own thing and they are realizing that they’re being ripped off by merch companies and MCNs.”

Lisa Filipelli- Partner Select Management Group: “Perhaps it was that awkward Emmy’s moment but Hollywood started to take a closer look at TikTok this year, which is proving itself to be a fascinating place to find some great new creators! Brands are still seeing power in influence and doubling down on their investment by continually increasing their marketing spends. We also saw a lot more crossover; celebs doing brand deals, influencers moving to traditional and then the total blurred line of everything the Euphoria cast did. With the state of the world more precarious than ever, everyone is standing for something and using their voice loudly.”

Jordan Worona – CEO of We Are Verified: “Influencers have established themselves in the marketplace as real entertainers and have partnered with some of the biggest companies in the world. Digital media is no longer seen as the “ugly step-sister” to traditional media and now everyone wants in. This makes the barrier to entry harder for all parties but it also makes everyone better. Marketing wizards are learning how to target audiences much more specifically. Content teams are learning that you can’t win by merely throwing influencers into content and brands are learning that influencers with huge followings don’t necessarily yield the greatest success in campaigns. It’s the influencers who have built a real relationship, and trust with their audience, who are winning. 2020 will also showcase a much deeper conversation surrounding the negative impacts of social media on our mental health.”

Chris Hollod – Managing Partner of Hollod Holdings: “In 2020, I think we will see a lot of influencers “change lanes” and push the boundaries of their images and audiences in hopes to be taken more seriously in more established and lucrative industries. Examples include: Logan Paul becoming a boxer, Cameron Dallas becoming a singer, Kylie Jenner becoming a business mogul and Chantel Jeffries becoming a DJ. I also think that influencers will find more ways to connect directly to fans. When it comes to influencers, we’ve seen a never-ending launch of new podcasts; as it’s the easiest way to directly connect with their audience on their own terms. I think the strongest influencers will continue to create more channels to reach their fans directly, so they are not at the whim of a third party, like YouTube or Instagram.”

Jerry Barajas – Talent Manager Studio 71: “First, TikTok is still growing and brands will soon follow. Second, the COPPA compliance will effect YouTube for the best. I believe creators will begin to take their prank and challenge videos elsewhere. Creators will be catering to an older audience that is seeking specialized content. Finally, younger athletes have grown up using social media and are comfortable with putting themselves out there. With the decision of the NCAA allowing athletes to retain ownership of their names and likenesses, more college athletes will become influencers in their own right.”

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North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Major market players are: Unilever, Bigelow Tea, Nestle, Keurig Green Mountain, Cornish Tea, Tata Global Beverages, Red Diamond, EEKANNE, The Republic of Tea, JACOBS DOUWE EGBERTS (JDE), Mother Parkers Tea & Coffee (MPTC), Starbucks Corporation, Reily Foods Company (RFC), Sidsam Group, VitaCup

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Global Tea Pods market Following Details Segment by Table of Contents:

1 Tea Pods market Overview

2 Manufacturers Profiles

3 Tea Pods market Competition, by Players

4 Tea Pods market Size by Regions

5 North America Tea Pods Revenue by Countries

6 Europe Tea Pods Revenue by Countries

7 Asia-Pacific Tea Pods Revenue by Countries

8 South America Tea Pods Revenue by Countries

9 Middle East and Africa Revenue Tea Pods by Countries

10 Tea Pods market Segment by Type

11 Tea Pods market Segment by Application

12 Tea Pods market Size Forecast (2019-2024)

13 Sales Channel, Distributors, Traders and Dealers

14 Research Findings and Conclusion

15 Appendix

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